Monday, April 12, 2010

Homework for Class #5 (Wednesday, 4月21日)

Read: Blink 52m-69t, 72t-86m, 96t-111m, 117t-119t, 124-142m, 143m-146t, 155b-174t (t means top, m means middle, b means bottom)
Read: They Say / I Say 68-75

22 (Cathy). Give an example of the "priming" effect
(Blink 52m-59t), from your personal experience or acquaintance. Use either an "implied I" template from G&B 73, or an "embedded voice marker" template from G&B 75 to shift from Gladwell's general concept to your specific example.
23 (Alice).
Give an example of "rational overshadowing" (Blink 124t-139t... i.e. "too much information" or "paralysis by analysis"), from your personal experience or acquaintance. Use either an "implied I" template from G&B 73, or an "embedded voice marker" template from G&B 75 to shift from Gladwell's general concept to your specific example.
24 (Doll). Take a few of the association tests at the Project Implicit website, and explain your results as examples (or counter-examples) of the "Warren Harding effect"
(Blink 72t-86m). Use either an "implied I" template from G&B 73, or an "embedded voice marker" template from G&B 75 to shift from Gladwell's general concept to your specific example.
25 (Elsa). Using one of the "yes, but..." templates from last week, explain some potential problems with Gladwell's analysis of the Aeron chair (167m-174t). He is using this as a further example of the "transference bias" effect discussed on 155b-166b, but it seems different in some ways from cola and margarine.
26 (Tiara). Using the summary and quotation techniques we learned previously, read Gladwell's story about automobile sales (88b-96t) and explain it to your classmates, so they don't have to read it!
27 (Kim). Using the summary and quotation techniques we learned previously, read Gladwell's story about improvisational comedy (111m-117t) and explain it to your classmates, so they don't have to read it!
28 (Catherine). Using the summary and quotation techniques we learned previously, read Gladwell's story about 消防隊員 (122t-124t) and explain it to your classmates, so they don't have to read it!

8 comments:

  1. 24 (Doll). The IAT, serving as evidence, shows that people unconsciously pair certain things together, and as Gladwell points out, thin-slicing possibly tells a wrong sign when we come to the paired things, which he calls the “Warren Harding effect.” Gladwell is Right of the effect. My result of Age IAT is that I have preference for Young as most people do. And like most people, weight IAT shows I prefer thin people to fat people even though I thought I don’t mind people’s weight at all.

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  2. 26(Tiara)
    Gladwell views Bob Golomb as a successful salesman because he can do "a task that places extraordinary demands on the ability to thin-slice."(89)Golomb follows the guide carefully: "Take care of the customer." The author indicates that Golomb's success is also because another simple reason: "never to judge anyone on the basis of his or her appearance." In the next passage, Ayres took a little experiment in order to see how does skin color or gender affect the price that a salesman in a car dealership offers.(93) The final results show that those salesmen would have an unconsciuos reaction and judge the car buyers. This experiment shows that Golomb is aware of how dangerous snap judgements are when it comes to sex and race and appearance, therefore, he can avoids the Warren Harding error.

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  3. In page 122~124, Gary Klein did an interview with a fire department commander about their tough and split-second decision making. According to the interviewer, a lieutenant of fire department, they broke down the front door of the fired house to put out the fire in the kitchen, but he perceived that some anomalies hindered them from extinguishing the fire as they usually do. At the critical moment, the lieutenant ask everyone to get out immediately, and it turned out that the fire center was not in kitchen but basement, and hence he saved his men and his own lives. In the event, the lieutenant believed that his ESP urged him to make such decision, but Klein did not accept the assumption. On the country, he led the firefighter back over the event, trying to figure out the elements hiding under ESP. Finally, he found that the firefighter noticed some details such as the heat and the noise of fire subconsciously, so that he make the decision, and save their lives.

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  5. (23. Alice) I have discussed about writing a paper on class observation with my friend whose major is mathematics. I said that those whose major is sociology always hand in a complicated paper with many aspects of analysis. I mentioned that if we put that kind of delicate paper into portfolio might be appealing when applying a teaching job. Then, he told me that when recruiting new teachers, schools pay attention to teaching experience rather than class observation papers. His conclusion about this discussion is that sociologists always make things complicated, while mathematicians try to find a simple solution on math. This conclusion, which Malcolm Gladwell discusses in the doctors’ careful diagnosis of heart disease, adds weight to the argument that “The less information is better for making a correct decision immediately.” I think it is also crutial for us to choose the proper information to put into the profolio for applying a job.

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  6. Q19.
    I wholeheartedly endorse what Gladwell calls “priming effect.” Priming effect is like brainwashing that affects people’s performance often unconsciously. Here is the example I come up with according to my previous experience in high school. When we were busy preparing for the College Entrance Exam, almost everyone of my classmates would paste a sheet of paper on their desk, on which they wrote some mottos, such as “Never give up!” so that every time they study, they would see the paper, in order to encourage themselves. Though it’s hard to tell whether their scores were improved because of the power of the encouragement of those mottos, I believe it at least brought them some confidence.

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  7. (25)Elsa
    In the case of the chair, before they launch the chair, the chair was considered to be comfortable and a new-fashion in the radical way. But the appearance is ugly, or "different" for the consumers. Though the feeling of sitting on it is not uncomfortable for those who has to be stuck in front the desk, the chair seems ugly to them and people don't buy chairs they think ugly.
    However, after some years, the Aeron chair becomes famous and even the best-selling chair.
    The appearance does influence consumers' feeling about the products but not every case fit the idea for the reason that the feeling of ugly might only because that people had never seen it and are not used to it.
    The cola and margarine is more like on the basis of the five sense organs (eyes and tongue), but the chair is of a more indirect feelings.

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  8. While most of us might associate improvisation comedy to a random and chaotic form of acting, Gladwell brings out that this unconventional play is actually rule bound. "One of the most important of the rules that make improv possible...is the idea of agreement." By accepting everything that comes to them, the improvisors enact what the audience so often suppress themselves to do. And according to Keith Johnstone, one of the founders of improv theater, the performace of such events is what the audience is willing to pay to watch.

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